The flow chart above shows the process for just one piece of content, a summary of an article. We use other pieces such as long form content, video summaries and transcripts, video clips, infographics, motion graphics, etc. too. For every piece of content we use a different process to get the content written, produced, checked for quality and distributed.
This content gets distributed to different social media platforms like Facebook, Twitter and LinkedIn (for B2B), your blog and a weekly digest email to your list.
The content is relevant and helpful to your target audience, your ideal clients, creating trust with prospects that have never even heard of you, thus expanding the reach of your brand.
These pieces of content introduce new potential clients to your brand and your offers, as well as keep you on their minds for the time when they have seen enough to start engaging with you and starting to purchase your products and services.
When your publishing machine is running - on autopilot for you - it also generates feedback on what what kind of content works best for what prospects. We use this feedback to grow your audience of ideal clients with various methods, e.g. by 'boosting' successful pieces of content on Facebook.